The Rise and Demand for Vegan and Gluten-Free Cakes, Tray Bakes and Treats

Let’s face it, there’s nothing quite like the indulgence of your favourite cake.  Life can be demanding at the best of times and taking those moments to spoil yourself a little are often what keep us going!  And when it comes to cakes, why should the non-vegans and the gluten-tolerant have all of the fun?

Consumers are becoming both more health-aware and ethical every day.  Consequently, vegan and gluten-free food options are becoming ever more popular and widespread, including of course the perennial favourites of cakes, tray bakes and treats.

And here’s the deal – the quality of vegan and gluten-free cakes are not only as good as their regular equivalent, they are actually better!  Now that’s not a case of us tooting our own horn (well, maybe just a little), but just think of it – for those with gluten allergies, with a gluten-free cake, you’re on to a win-win from the get-go. 

For vegans, you get to partake without butter, eggs, milk or other animal products, so another win-win.

And if your gluten-intolerant AND vegan, well it’s too many wins to type right now!

Since the turn of the millennium, by any number of metrics, vegan and gluten-free consumer demand has been on the rise.  Fuelled by the growth of both the internet and social media, savvy, in-the-know consumers want what is best for their health, ethics and particular dietary requirements.

And therein lies the beauty of the rise in popularity of vegan and gluten free cakes.  For a long time now, “regular” cakes and treats have had something of a reputation for not really being the best for your belt or your belly.  With vegan and gluten-free alternatives, your sweet-tooth yearnings are fully catered for and you get to live a healthier lifestyle too.

Taste-wise, for years, both vegan and gluten-free options of pretty much any food option were perceived to be the lesser quality option, lacking in taste.  My, how those days have now though long-gone and how satisfying it is to see that perception disappearing over the horizon and out more and more out of view. 

Both vegan and gluten-free high-quality ingredients, as well as accompanying know-how and expertise, have come on leaps and bounds in recent years. 

Consequently, great tasting vegan and gluten-free cakes, tray-bakes and treats have never been both better tasting and better for you than they are now.  Enjoy a little self-indulgence, eat well and keep your ethics intact too – perfect.

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